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Pelago, Boulder, Workit, Ophelia — Who's Who in Digital Recovery

A plain-English map of the VC-backed companies reshaping (or trying to reshape) addiction care.

ByThe Rize NewsroomMay 8, 20261 min read

Body: [Reader-friendly profile of each major player using the competitive table from your strategy doc: focus, funding (Pelago $151M, Boulder $85M, Workit ~$25M, Ophelia ~$50M), strengths, gaps. Frame as “which one is right for which person” rather than competitive trash-talk. 900 words.]

Every seed post links to at least 3 others. Notable interconnections:

  • SP-01 ↔ SP-09 (fentanyl data), SP-10 (alcohol), SP-11 (treatment gap), SP-06 (Arizona)
  • SP-02 ↔ SP-14 (DEA rule), SP-13 (settlement), SP-08 families (for Medicaid-affected families)
  • SP-03 ↔ SP-12 (MAT), SP-17 (211), SP-11 (treatment gap)
  • SP-04 ↔ SP-16 (psychedelics), SP-12 (MAT)
  • SP-05 ↔ SP-15 (xylazine), SP-09 (fentanyl), SP-06 (Arizona)
  • SP-06 ↔ SP-13 (settlement), SP-14 (telehealth rule — affects AZ), SP-09 (fentanyl data)
  • SP-07 ↔ SP-18 (competitor map), SP-14 (telehealth rule)
  • SP-08 ↔ SP-03 (treatment finding), SP-12 (MAT — for family education)

Suggested publishing cadence

  • Day 0: Publish SP-01 through SP-08 (the 8 category pillars) simultaneously. Rize Newsroom launches with 8 comprehensive anchor pieces.
  • Day 1–2: SP-09 + SP-10 (data briefs that reinforce SP-01).
  • Day 3–4: SP-11 + SP-12 (the treatment gap + MAT explainer — highest-value SEO keywords).
  • Day 5: SP-13 (Arizona settlement — local search winner).
  • Day 6–7: SP-14 + SP-15 (telehealth rule + xylazine).
  • Day 8+: SP-16 through SP-18 and the daily task’s output begin flowing in.

By the end of week two, Newsroom has 18 seed pieces + ~14 daily posts = ~30 published pieces. That’s enough interlinked content for Google to take the section seriously.

Sources Cited

  1. 01.C
  2. 02.C
    https://bhbusiness.comBehavioral Health Business

Filed Under

MAT — Buprenorphine

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